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Meet the millennials
Baby boomers' children head off to college

Archived article from Sep 22, 2003

By Carla Cantor  

They're called the millennials, and they are the most numerous, affluent and ethnically diverse generation to date, producing the largest college enrollments in U.S. history. The new wave of students, who arrived on campus this month, are likely to be achievement-oriented, risk-averse and used to hovering "helicopter" parents keeping tabs on their every move.

That's the thesis, at least, of Neil Howe and William Strauss, co-authors of "Millennials Go To College: Strategies for a New Generation on Campus — Recruiting and Admissions, Student Life, and the Classroom." Their 100-page handbook, published by the Association of Collegiate Registrars and Admissions Officers, and LifeCourse Associates (Howe's Washington, D.C. consulting firm) is designed to help college administrators anticipate how the new millennial generation is changing and will continue to change college life.

This demographic group — the children of baby boomers and the largest group since the boomers — is accustomed to sophisticated digital technology and choice, and they know their power as consumers, Howe says. After all, these were the "babies on board" of the mid-80s and the soccer-mommed kids of the '90s, children who have been catered to since birth with Gap Kids, Nickelodeon and Sports Illustrated for Kids. "But," Howe says, "These post Gen-Xers – broadly defined as 6-25 year olds (the first wave of millennials are in graduate school or first jobs) — are also socially conscious, volunteering in their communities and taking on service-learning projects at school."

According to Howe and Strauss, millennials demonstrate some key traits. They are:

*Close to their parents

* Focused on grades and performance

*Busy with extracurricular and community activities

*Techno-savvy

*More interested in math and science than the humanities

*Respectful of social conventions and institutions

*Demanding of a secure, regulated environment

"The millennials are attracted to big name universities, long traditions and a tight sense of community," Howe says. And good news for parents and administrators: They're "straighter" than their boomer parents were at their age. Not that these kids are goody-two shoes, but rates of pregnancy and abortion on campuses are half of what they were in the early 1980s, Howe says. Alcohol consumption and tobacco use are also down, he adds.

Joan Carbone, associate dean for student services at Rutgers College, agrees that students today differ from students 20, or even 10 years ago." Disruptive, disorderly behavior on campus has decreased significantly over the last two decades," she says.

"My experience in student life tells me that the students held the closest, those most restricted at home, were the ones who went wild at college," says Carbone, who began her career in Rutgers' student services in 1980 as an assistant dean for residence life. "Parents today have better relationships, are not as restrictive and are more understanding of their sons and daughters, so students who come to college are not as desperate to get away from Mom and Dad as they used to be."

Nevertheless, watchful parents are a consumer group in themselves. The huge increase in parental involvement prompted student services this year to establish a "Parent's Office" for parents of students who live on campus. The office is staffed to accept calls from parents and deliver information to parent e-mail boxes that helps keep them in the loop of campus happenings while assuaging their separation anxiety. "Parents want to be part of their child's life but don't want to interfere," Carbone says. "We want to help them feel connected so they won't have to hover."

Carbone believes that the baby-boomer parents have done a good job of preparing students for independence, teaching them social decision-making and to respect curfews, rules and authority, in general. Years ago, she says, "Kids got into trouble and the biggest threat we could make was ‘we're calling your parents.' Now, the first thing kids say is ‘I need to call my parents' — and, I think, that's good."

On the other hand, says Carbone, the parent of an 18-year-old, "We may have done too much — sitting down with our kids to plan their schedules, calling the school if they don't get the residence hall room they wanted." Therein lies a contradiction, she says. "We've allowed them independence, but we're still out there supporting them 110 percent. The separation isn't there. This generation may have a rude awakening when they get out into the world."

Erin Moseley
Douglass College

age: 18
Hometown: Marlton

The Moseley family
Erin Moseley with parents Lynn and Jim

Photo by Nick Romanenko

Last Book Read: "The Da Vinci Code" by Dan Brown
Favorite recording artists: "Cold Play;" all kinds of classic rock
Community involvement: Special Olympics, teaching leadership training to younger students as part of a high school peer leaders program
Brought to college: Cell phone, VCR, TV, stereo (that has a turntable), computer, photos of dogs, Puppy and Coconut
Political views: "Not a fan of George Bush or the people he's appointed." Became involved in anti-war petitioning and protests in high school
Favorite escape: Watching the Style channel
Major: Studying biology, chemistry, physics and math with plans to transfer into the school of pharmacy. "I love the humanities, but I didn't see a career in it." Any elective she takes will be in history, her favorite subject. Top reasons for selecting Rutgers: The strength of the pharmacy program. Affordability. She's close to home, but not too close, and there are a variety of different campuses. "I like the small, close-knit feel of Douglass but the benefit of being at a large university."
What she hopes to gain from her experience at Rutgers: "How to live on my own and take care of myself. I'm very close to my parents, and although I've been away at summer camp, this has a different feel."

Parents: Lynn and Jim Moseley

My little girl is leaving for college — it's a bittersweet moment. I'll miss her," says Erin's mom, Lynn, a regional director with the U.S. Department of Labor. She and Erin are close; they talk about everything from boys to clothes to politics. The family watches favorite TV shows together — "Queer Eye for the Straight Guy," "The Sopranos" and "Sex and the City" — and has similar tastes in music. Erin and Dad share a love of Simon and Garfunkel. By contrast, Lynn can't remember ever having had a conversation with her parents about anything really meaningful. "They seemed so old-fashioned." Jim, the owner of a limousine company, believes that the strong, supportive relationships many kids enjoy with their parents today enable them to strive ahead and think toward the future. "I grew up in a strict family and enlisted in the Army at 18. I never thought about what I wanted to do with my life," Jim says. "I feel good about Erin. She has a good head on her shoulders and the moxie to get ahead." — Carla Cantor Lynn-Cassandre and Lydie-Danielle Samedi
Rutgers–Newark

ages: 18
Hometown: Irvington

Lynn- Cassandre and Lydie-Danielle Samedi
Lynn-Cassandre and Lydie-Danielle Samedi
with parents, Joseph and Emily Samedi


Photo by Roy Groething/Jersey Pictures Inc.

Lynn-Cassandre and Lydie-Danielle are identical twins: they dress differently, but their outlook, values, and academic and social interests are similar. "What goes for me, goes for her," Lynn said. Or did Lydie say that?

Last book read: "Two Suns in the Sky" by Miriam Bat-Ami (Lynn-Cassandre) "Fleeced" by Carol Higgins Clark (Lydie-Danielle)
Favorite recording artists: Avalon, Steven Curtis Chapman, Kurt Franklin
Community involvement: Sing in church choir, volunteer at Beth Israel Hospital in Newark
Political views: Depends on the issue. Did not support Iraq war, but agree with Bush's anti-cloning stance
Recreational activities: Writing poetry, singing, looking up diseases (Lynn-Cassandre), reading about the mind-body connection (Lydie-Danielle)
Major: premedicine; both plan to become doctors
Top reasons for selecting Rutgers: Strong liberal arts as well as premedicine programs, can live at home, scholarships
What they hope to gain from Rutgers: Lessons in the real world ("high school was easy," says Lynn-Cassandre), exposure to different cultures and issues; a broader horizon

Parents: Joseph and Emily Samedi

Joseph, who emigrated to this country from Haiti in 1982, always told his girls — the twins have a 14-year-old sister, Lunie — anything is possible with a good education. "They are gifted children," says dad, who works as a presser at a Morris County dry cleaner. "America will give them a chance to become doctors, or anything they want." Emily, an insurance claims examiner in New York City, who was also born in Haiti, echoes her husband's feelings. "Even if I had money to give them, education is better. What you have in your brain, no one can take away." The girls and their parents share values, goals and ideals. "My parents' emphasis on education was something we never questioned. When it was time to study, I always said yes, okay, I know," says Lynn-Cassandre. The family realizes how lucky they are. "I know kids who don't get along that well with their parents, and that's sad," says Lydie-Danielle. "If you don't have your family to back you up, what do you have?"

Carla Cantor

Tom Radtke
Rutgers College

age: 18
Hometown: Bridgewater

Tom Radtke and father, Steve
Freshman Tom Radtke gets some help from Dad, Steve, on move-in day into Brett Hall.

Photo by Nick Romanenko

Last book read: "The Things They Carried" by Tim O'Brien and a romance novel his girlfriend dared him to read
Community involvement: Spent the past summer in Ohio repairing and cleaning up houses with his church youth group; played Santa Claus at a hospital in Somerset County
Brought to college: Cell phone, two Xboxes, TV, DVD, 25 video games and Boxer, his teddy bear (a gift from Dad)
Likes: Video games, spending time with his girlfriend, rock climbing, skiing
Political views: Moderate, although he's big on the environment. Supports current administration and the war in Iraq. "Some things were lied about and covered up, but taking Hussein out of power was a positive thing."
Top reasons for selecting Rutgers: A scholarship; proximity (20 minutes from home where his girlfriend and family live); and the fact that Rutgers is a big school. "I knew I'd have a lot of options and a good program would exist for whatever I'd want to do."
What he expects to major in: Trying a little bit of everything — philosophy, history, physics
What he hopes to gain from his experience at Rutgers: "An education that will allow me to do something I enjoy and make money doing it. I want to have a lot of fun and make friends that I'll be with for life."

Father: Steve Radtke

Dad's advice for Tom: find a passion and pursue it. "If you don't love something, you'll never be good at it," says Steve, 53, who began working on his Ph.D. at New Jersey Institute of Technology this year after being laid off from a software development company. Six years ago, Steve married a second time. "Tom is in the middle between an older brother and my wife's daughter. They're all good kids, although Tom let us down a few months ago. We went away and he had a party we weren't expecting; but that's really the worst I can remember." Steve's parenting style is much less authoritarian than that of his parents. "I try to invite Tom to be an adult, to counsel rather than discipline." As a teenager, Steve felt alienated — something he doesn't wish for his son. "After all, I was 18 in 1968 when thousands had died in Vietnam. My parents represented a different set of values from mine." Happily, he says, "My kids and I share a surprising amount. For example, I'll be in the car and all of a sudden one of them will put on a tune by Jimi Hendrix, Creedence Clearwater or the Beatles. My parents listened to Perry Como and Ethel Merman, music that took me a lot longer to appreciate."

Carla Cantor

Lynn Martin
Rutgers–Camden

age: 18
Hometown: Pennsauken

Lynn Martin and mom Linda Smith
Lynn Martin and mom Linda Smith

Photo by Bob Laramie

Last book read: "Like Water for Chocolate" by Laura Esquivel
Likes: Bowling, shopping, watching "The Family Guy," reading Seventeen
Favorite movie: "Drumline"
Community involvement: Member of a community service group in high school through which she participated in charity events — like serving food to the homeless. Spent her past few summers as a youth counselor at a local YMCA
Brought to college Computer, new fall clothes, cell phone, cleaning supplies
Political views: Middle-of-the-road but considers herself socially aware and open-minded
Top reasons for selecting Rutgers: The close-knit, academic environment of the Honors College — she got to know fellow students in the program this summer during a group outing to Hershey Park. Location: she'll be close to home, but far enough to be on her own. Financial aid: "Rutgers is a quality school with affordable tuition."
Major: Accounting
What she hopes to gain from her experience at Rutgers: To become a more cultivated individual. "College is an ideal opportunity to meet new people, join different clubs and learn about things that you didn't have a chance to in high school." She plans to become a member of the accounting society, volunteer on campus and in the community, and learn from Rutgers–Camden's diverse population.

Mother: Linda Smith

Linda Smith, 47, who has an associate's degree from Camden County College, hopes her daughter gains independence and a quality education at Rutgers. The fact that Mom lives close to campus made move-in day extremely manageable. Lynn's computer, with mom's technical assistance, may have been the first installed in the dorm. "Times are different now, everything is digital and the world moves fast. I hope Rutgers–Camden provides Lynn with access to the latest technology and gives her the skills to help set the pace," she says. "And I know she'll be safe here. I've met with the chief of police twice during orientation."

Cathy Karmilowicz


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Last Updated: May 30, 2006

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