Robert Montemayor, 62, veteran marketing executive, consultant, and journalist, who won a Pultizer Prize before joining Rutgers University–New Brunswick in 2009, passed away on October 22, 2015. Services were held October 26 in Texas, where he was born and lived many years.
Montemayor was director of the Rutgers Latino Information Network and a part-time lecturer in the Department of Journalism and Media Studies in the School of Communication and Information.
Montemayor began his journalism career in 1975 at the Dallas Times Herald. In 1984, he was part of a team at the Los Angeles Times that won the Pulitzer Prize for meritorious public service. He wrote three stories and co-authored the lead story in a 21-part series that documented the complex story of Latinos in Southern California.
He was nominated for a second Pulitzer Prize for international reporting and won several state and local writing awards and was inducted into the Texas Tech University Hall of Fame. His passion for journalism led him to write on subjects ranging from politics to business, to Latino issues, to sports.
After leaving the Los Angeles Times, he earned a master's in business degree in marketing from the UCLA Anderson School of Management. He worked as a media executive, specializing in consumer retention and marketing for Dow Jones & Co., BPI Communications, Inc., McGraw-Hill Companies, and Business Week Magazine. The author of numerous publications, including a book, Right Before Our Eyes: Latinos Past, Present and Future, he established a successful consulting company that specialized in the economic, social, and political impact of Latinos in the United States.
He served on the board of directors of the Maynard Institute for Journalism Education in Berkeley, CA, before joining Rutgers University.
Montemayor was a strong mentor for young journalists, said Jorge Schement, professor and vice president of Institutional Diversity and Inclusion at Rutgers, who noted that Montemayor never compromised his standards. Schement added that Montemayor wanted a bright future for his students and “showed it by always looking for what was great and best.”
Survivors include a brother, Ricky; two nieces, Camelia Reyes and Nicole Salas (Jeremy); four great-nieces and a great-nephew; and numerous aunts, uncles, and cousins.