Based on information gathered from various constituencies, many key recommendations were incorporated into the university’s redesigned homepage and core website, including:

• Unify identity through a coordinated “core site” approach
• Vastly improve the ability to find information based on tasks/interest (not dependent on internal structures or other prior knowledge)
• Focus on campus culture and key attributes through multiple stories, aligned with branding/tagline
• Provide easy access to campus sites and search tools throughout the Rutgers.edu experience
• Enable “window shade,” or expandable, access to universitywide search options and menus
• Incorporate an area of custom content destinations for prospective students on the homepage
• Ensure simple, well-segmented homepage content
• Create an effective/dynamic presentation of subject matter
• Allow for rotating homepage features based on key positioning topics
• Lead with tagline and general image, transition to features via Flash